Tuesday 16 Nov / 9:05 - 9:30 GMT
From Footwear Disruptor to Global Brand with Purpose
Since 2018, sustainable footwear & clothing brand Allbirds have expanded into Europe with the opening of stores in London, Berlin and Amsterdam, as well as an e-commerce business spanning more than 27 European countries. Despite the pandemic and the digital shift that followed, Allbirds are seeing strong results in the European market and are doubling down on their bricks-and-mortar investments.
A key contributor to the growth and success of Allbirds has been a strong community of customers and the increased interest in and discussion around sustainability. This fireside chat with Jodie Soussan, Managing Director of Allbirds Europe, will explore Allbirds’s rise on the European retail landscape and why creating a community is so important. The discussion will also touch on leadership and building resilience.