Thursday 18 Nov / 17:25 - 17:50 GMT
At the Intersection of AI & Advertising
Over the past three decades, technology has changed the way we access information. Traditional linear media, such as TV, Radio, and Printed Media, have been overtaken by the endless source of digital content accessible at the touch of a button. This shift in content consumption has brought about the “attention economy”, brands no longer have to only compete with each other to stand out, they need to compete just to be seen in the first place.
An advert is deemed successful if it evokes the correct emotion with the intended audience. In the past, predicting the success of a campaign before it went live was almost impossible. However, with A.I. predictions are made easier which supports better decision-making. Can A.I. potentially know a consumer’s digital-self, better than they know it themselves? This session will explore how technology will continue to change the advertising industry, with a focus on the intersection between advertising and artificial intelligence.
Global Gamechangers - Back to the Future
This virtual event will take you on a journey around the world, featuring global tech community leaders from Asia in the morning, through Europe and westbound across North America in the afternoon, culminating in the latest trends, developments, and leadership from Silicon Valley.